Many sweet things happen in November among Thanksgiving and deep sales on Black Friday, it's Esther's Nail Center anniversary. This year marks the sweet 17th for Esther's Nail Center serving nail polish junkies, DIYers communities, and professionals inside and outside the US.

In 2004, we started Esther's Nail Center very small with just 1 brand of nail lacquer and a few customers and we grew to serve tens of thousands of customers with thousands of items. Our mission is still true to this day, to offer our valued customers branded nail polishes at affordable prices with the convenience of online buying. We're your trusted company where you can find genuine, name-brand gel polish made in the USA. We prioritize our customer satisfaction by giving helpful and caring customer service. We're here not just to sell but to enrich people's lives.

Of course, we can't do it all without the support from our customers and employees. Last year when the pandemic hit, we were grateful for the outpouring of support from our customers so that we didn't have to close our store. Moreover, we helped our local store and suppliers who had to close at that time to survive the lockdown by giving them our business. Due to your support, we tried to stand on our feet and tried not to get any financial assistance that was available at the time for small businesses like us. To sum it up, THANK YOU VERY MUCH for your business these many, many years. We can't accomplish this without your help.

To celebrate this year's anniversary, we'll offer some special discounts before Thanksgiving and during Small Business Saturday. So stay tuned to our newsletter announcing our special sale. Make sure you check your inbox (or perhaps your promotion/spam folder) for our email announcement.

We're still the same small business you know with the same owner and management. We look forward to the bright years. Wish everyone the best!